Situation Snapshot

King Monghut University of Technology, Thonburi (KMUTT), is a major but less well-known university in Thailand that offers many programs. Their Faculty of Engineering, with some 200 instructors, has committed itself to upgrading and transforming itself so they can graduate more talented students capable of working internationally as "global champions" and operating effectively in Thailand to develop "knowledge entrepreneurs" and local players.

Approach

We guided their strategic planning process, beginning with new vision and mission, then setting goals and developing the strategic themes to reach them. They then turned these themes into flexible strategies, using the LogFrame approach. This project involved multiple workshops and ongoing consulting with faculty and key staff.

Results

KMUTT is executing their strategy according to plan. Major strategic thrusts involve recruiting more international students, setting up centers of excellence, expanding English language capability, strengthening alumni bonds, increasing collaboration with industry, and upgrading the quality of instruction.